Founding Cohort: 3 2 spots left.
Starts Tuesday, October 6.
Get your first 3 clients booked in 90 days, around the job you already have.



Founding Cohort: 3 2 spots left.
Starts Tuesday, October 6.
Get your first 3 clients booked in 90 days, around the job you already have.



You can build a successful nutrition business.
If you've got a few years of experience, people trust your judgment, and the idea of having something of your own keeps circling back, it's time.
If you've...
It's time.
You don't need another certification before you start. You need help making the right decisions in the right order, by someone who has already made them.

Here's our working order: One private session right off the bat.
Nine recorded modules, plus one live 60-minute Q&A/hot seat every week.
Compliance, weeks 1 to 3
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By the end of the first three weeks, the tabs can close. You've decided LLC or sole proprietor for your actual situation, not whatever the loudest person in the Facebook group said. Your NPI and EIN are handled. Liability coverage is sorted. Your HIPAA-compliant EMR is in place with a signed BAA. If insurance is part of your plan, credentialing is already moving in the background. You're no longer thinking about starting a business. You have one.
Clarity, weeks 2 to 8
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We use the Perfect Niche Finder to find a niche of clients you love to work with, who are happy to pay, and that lets you explore your own interest at the same time. We date the niche for 90 days, long enough to get traction without feeling locked in forever. Then we find your ideal client's actual words in the places they're already talking about her problem — not clinical language — and we build the offer around what they said. The next time someone asks what kind of services you provide, you answer in one sentence and you don't trip over your words.
Cashflow, weeks 7 to 12
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You set your rate with my Rate Finder, working backward from the income you actually need, accounting for unpaid hours, taxes, benefits and no-shows. You learn to say your rate out loud without flinching. Then we fill the calendar with the Warm 100. Your first clients don't come from strangers on the internet. They come from a list of 100 people you already know, a specific ask, and outreach to providers who are already seeing your ideal client.
I read your actual work
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Every week there's a live 60-minute hot seat and Q&A. You bring whatever stopped you this week and we sort it out. And when you make a decision that matters: your niche, your offer, your rates, your outreach, I provide feedback on your work so you can implement changes and move forward with confidence.
Templates for the awkward parts
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You'll have the Ideal Client Profile and my rate calculator when you're making the big decisions, then the launch announcement, the referral card template and the physician outreach intro when it's time to start asking for business. I've also written the tedious stuff people usually put off until it's too late, and they really need it: your no-show policy, your discount policy, and conversation scripts for the four objections you're most likely to hear.


Three clients booked, or I keep working with you.
If you don't have three paying clients booked by day 90, I keep working with you at no extra charge until you do, for up to another 90 days. Booked means three paying clients with first sessions on the calendar. (Not discovery calls. Not maybes. Not a spreadsheet full of people who said they might be interested.)
The deal is simple: I'll do my part if you do yours. Come to the calls, or watch the replay and send your question in writing. Hit the phase checkpoints. Build your Warm 100 and actually ask them. Contact the local providers already seeing your ideal client. Track where every inquiry came from.
Do the work we agreed on, and I stay in this with you. I'm not wriggling out through fine print. I'm committed to your success.



You won't spend your first week wondering where to start.
We'll meet privately within a week after you join, so you can get clear direction right away. Your first module lands the day you join, and we start by making the decision that's probably been keeping seventeen browser tabs open: what kind of practice you're actually building. No giant pre-work assignment. No "come back once you've figured out your niche." We make decisions together and get moving.



Frequently Asked Questions
Wondering if this program is the right fit for you? Here are some quick answers to common questions.


What you're getting
A private coaching call call scheduled first thing, so you can create a clear plan for your business first thing.
Nine recorded modules, beginning on the day you start, so you can watch at the time that works best for you.
A live 60-minute hot seat and Q&A every week, to help you refine your skills and grow your business.
Three paying clients booked by day 90, or I keep working with you for up to another 90 days or until those clients are booked, whichever comes first.
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All prices in USD
Words from a former client:

